Overview
This release contains SSAI client-side beaconing, IAB certification and Conviva analytics for ads, and entertainment/AXIS support on tvOS.
Use the links below to jump to a specific section to find out more.
What's new:
- SSAI client-side beaconing for Harmonic and AWS MediaTailor ads
- SSAI client-side beaconing for Google ads PAL SDK
- IAB Open Measurement (OM) SDK plugin
- Conviva analytics for ads
- Resume point standardization
What’s new
SSAI client-side beaconing for Harmonic and AWS MediaTailor ads
DIVA now supports Server-side ad insertion (SSAI) with client-side beaconing, delivered by Harmonic and AWS MediaTailor.
The SSAI provider (Harmonic and AWS MediaTailor) uses the unique identifier to keep track of the user's playback session, while beacons are client-side notifications used to declare whether ads are partially or completely viewed.
This development allows the reporting of SSAI ads for regulatory requirements and business insight into advertising performance, ensuring the desired user experience.
💡 Visit our advertisements article for more information.
SSAI client-side beaconing for Google ads PAL SDK
We've integrated DIVA with the Google Ads Programmatic Access Library (PAL) SDK, enabling client-side beaconing which is required when the Ad decision server is Google Ad Manager (GAM).
This feature complements Harmonic/AWS SSAI to provide feedback to client-side beaconing and improves the accuracy of tracking and validity of ad inventory.
💡 Visit our advertisements article for more information.
IAB Open Measurement (OM) SDK plugin
DIVA supports the Interactive Advertising Bureau (IAB) Open Measurement (OM) SDK.
This feature facilitates third-party audience viewability and the verification of ads served to web video and native app environments. The IAB OM SDK plugin achieves the IAB certification for Ads Measurement on your service and complements SSAI to provide feedback to client-side beaconing.
💡 Visit our advertisements article for more information.
Conviva analytics for ads
Improving analytics reporting and building on the SSAI client-side beaconing developments mentioned above, DIVA now supports ads analytics using Conviva.
This development means the level of information sent to Conviva is more granular, helping our users to understand their end user interactions with adverts. Information includes loading adverts, which adverts the user was shown, etc.
DIVA now supports the latest version of Conviva SDK.
💡 Visit our advertisements article for more information.
Resume point standardization
This release introduces standardized DIVA resume point functionality for AXIS solutions.
We have implemented a standardized feature for resume points in DIVA for AXIS solutions, ensuring smooth transfer of resume points between the two products as we further integrate DIVA Player with AXIS.
For example, a user starts watching a stream in DIVA Player and stops watching it halfway through. DIVA captures when playback stops and passes the information to AXIS. AXIS can then surface the part-watched stream in the Continue Watching row.
What's nextWant to know what we're working on, find out what's coming up next, or submit a feature request? Check out our roadmap. |