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This article introduces Advertisements within DIVA.
- Pre-roll advertisements
- Mid-roll advertisements
- Dynamic Ad Insertion (DAI)
- SessionID management
- SSAI client-side beaconing for Harmonic and AWS MediaTailor ads
- SSAI client-side beaconing for Google Ads PAL SDK
- IAB Open Measurement SDK plugin
Advertisements are everywhere; whether they're before, during, in between, or at the end of videos, they all have the same aim to capture viewers' attention.
DIVA Player is integrated with numerous digital video ad specialists, including Freewheel, DFP Video, VideoPlaza, and AdTech, to support pre-roll, mid-roll, Dynamic Ad Insertion (DAI), Server-side ad insertion (SSAI) client-side beaconing, and the Interactive Advertising Bureau (IAB) Open Measurement plugin.
DIVA provides ad tracking information exposed by external APIs, VAST callback, and Google Analytics. Read on below to learn about different forms of supported advertising:
Pre-roll advertisements
DIVA's video player supports pre-roll ads, typically lasting between 15–60 seconds, that automatically play directly before a video stream on mobiles, tablets, and desktops. Where viewers are waiting to watch the video stream, pre-roll ads are likely to catch viewers' eyes.
DIVA supports the option to display different pre-roll adverts depending on the video status (live or video-on-demand).
Mid-roll advertisements
Mid-roll ads refer to an advertisement that plays during the stream. Where viewers are already engaged in the content, inserting adverts mid-way through a stream tends to have high completion rates.
DIVA supports the option to display different mid-roll adverts depending on the video status (live or video-on-demand).
Dynamic Ad Insertion (DAI)
Sometimes referred to as server-side ad insertion (SSAI), DAI/SSAI enables ads to be directly served into Live Linear programming. DAI/SSAI supports targeting individual users, delivering relevant adverts on an impression-by-impression basis, and increasing the likelihood that consumers will engage with the content. Integrated with the DIVA video player, DAI/SSAI is supported by Google's IMA library, where VAST/VMAP specification files are decoded.
SessionID management
SessionID management is the client-side management of the current Session ID. Use it with SSAI Advertising to better target advertisements to users via Harmonic and AWS workflows through the entitlement service.
SSAI client-side beaconing for Harmonic and AWS MediaTailor ads
Compatibility notes: Available in DIVA 5.7 onwards on Web, Android, WebTV, Android TV, iOS, and tvOS.
DIVA supports Server-side ad insertion (SSAI) with client-side beaconing, delivered by Harmonic and AWS MediaTailor ads.
The SSAI provider (Harmonic and AWS MediaTailor) uses the unique identifier to keep track of the user's playback session, while beacons are client-side notifications used to declare whether ads are partially or completely viewed.
This development allows the reporting of SSAI ads for regulatory requirements and business insight into advertising performance, ensuring the desired user experience.
SSAI client-side beaconing for Google ads PAL SDK
Compatibility notes: Available in DIVA 5.7 onwards on Web, Android, WebTV, Android TV, iOS, and tvOS.
DIVA integrates with the Google Ads Programmatic Access Library (PAL) Software Development Kit (SDK), enabling client-side beaconing, which is required when the Ad decision server is Google Ad Manager (GAM). The Google Ads PAL SDK is a lightweight, open-source library that enables Connected Television (CTV) apps to access and share audience targeting signals with Google Ad Manager. This feature complements Harmonic/AWS SSAI to provide feedback to client-side beaconing mentioned above.
This development improves the accuracy of tracking and validity of ad inventory. For further information, speak to your Product Engagement representative or Product Manager.
IAB Open Measurement SDK plugin
DIVA supports the Interactive Advertising Bureau (IAB) Open Measurement (OM) SDK.
Compatibility notes: Available in DIVA 5.7 onwards on Web, Android, WebTV, Android TV, iOS, and tvOS.
Designed to facilitate third-party audience viewability and verification measurement for ads served to web video and native app environments, achieving the IAB certification for Ads Measurement on your service.
This feature complements SSAI to provide feedback to client-side beaconing mentioned above.